First, let's get this out of the way you can skip til after the picture of your game if you want:
We're not friends, I'm not defending you, I don't like you, I think you're a monster, you supported fake allegations, that's terrible, you should've called for an investigation, you burned books and that's weird symbolism, etc.
That's not what this is about.
|Zweihander is a retroclone of Warhammer|
if anyone needs context.
What this is about is I am letting you know that a bunch of people who I also do not like are about to try very hard to cancel you and they will do it for a long time.
|Prepare for an oblique reference to this very post from this guy|
with a lot of in-jokes underneath from his friends.
Why They'll Do It
Basically, in their mind: you're up next.
The reason they're going to try to cancel you is that you're doing well with your game or they think you are. Most of them want to be in your position, or at least want to stop being reminded that a person can be successful being like you instead of like them.
It's true they have other grievances (legitimate or not, it's not important right now for this post) but anyone whose tweets are read by over 10,000 people in this tiny crab-bucket of a community will be magnified enough for people to find grievances if they're motivated. They are motivated because: 1) you're big and 2) you didn't hire them and 3) you are still on social media and thus within reach.
It irritates them that you are a relentless marketer, it irritates them that you (like me and them and everyone else in the part of RPGs reading this) espouse progressive values but that you do it while not being their personal friend, it irritates them that you are making probably-ethically-dicey decisions about working with large companies that they do not have the opportunity to be tempted by, it irritates them that you work with Zoe Quinn and the Swordsfall guy and thus can burnish (legitimately or not) your progressive credentials. But really everyone else in RPGs has as many things someone could complain about, it's just--you're in front of them in line so they care.
"They" is not vague and not a conspiracy--conspiracies are secret and this is not secret. The core of it is the cloud of Old School Renaissance people who hang out around the Troika/Melsonian Arts/SWORDDREAM clique and the OSR discord and OSR 4chan. These guys love harassing designers, they've been doing it for years, and they hate talking to people outside their bubble.
Probably lots of other people also don't like you, but these folks see you as in their space and are particularly organized when they decide to do harm. They treat each other like a support group that can only protect its members by attacking people outside of it. It's depressing to say but they've become a sort of homegrown OSR version of Something Awful: inside jokes, dadaist tweets, bad faith assumptions, and a complete terror about changing their minds in response to new information.
They've talked shit about you for years because of your relentless self-promotion but the most important thing is the list of possible targets has shrunk:
Mike Mearls is off twitter, Adam Koebel is cancelled, Raggi only hangs out in his own Facebook group, Frog God is quieter after their scandal, all the really right-wing people like Pundit were never taken seriously, James Maliszewski finished his walk of shame so long ago most of them probably don't remember and everyone else is either not in their lane (storygamers, cthulhu guys), doesn't promote their work with their own name (Mork Borg), too big (Mercer) or has some clear claim to marginalization that makes them a harder target for people pretending to have progressive values.
So, basically they're targeting you by default. When they think of "we make indie swords-killing-goblins but not THAT way" they think of you. In ten years this will seem quaint: everyone who produces indie RPG content will be anonymous to avoid this kind of thing. But you're not so you're next.
|"I'mma do a thread".|
The inciting incident for this open letter, and what makes it a good object lesson is:
Ok, so recently we've all been talking about politics because of the Capitol terrorists. (Yes, I myself trotted out my footage of cops aiming guns at me for Black Live Mattering two blocks from city hall and then taking me to county and I asked why they weren't doing the same to these chuds at the Capitol.)
So, in your string of basically unremarkable progressive political tweets--the same ones pretty much everyone reading this makes--you "liked" some right wing guy complaining about losing his book deal. Maybe you suddenly meant, out of nowhere, to reverse polarity and become a right-wing media mogul, maybe you were liking it mockingly as in "I like that this guy lost his book deal".
No matter which, anyone in the community who is upset by this and wants to say anything about it in public has exactly one reasonable course of action: talk to you and ask lots of questions, engage. There's other things to do if that doesn't go well or if they don't believe you after, but that's the first thing any responsible person does. (Gee Zak why don't you talk to these people? Because they blocked me long ago.).
That, of course, is not how the crab-bucket works: somebody assumed the worst, tweeted it out, got lots of retweets, saw you apologize/clarify, but no matter, now very many of them are busy subtweeting about how you're still evil because, well, that's what they do:
|This nerd is literally talking about bullying you into a locker|