The Letter
A few weeks ago, everyone that LotFP owed money got an email from publisher James Raggi IV that started like this:
This is the worst thing I've ever had to write...
I don't have money to pay out royalties this quarter (nor payments for
bank loans I'd taken out last year). LotFP is in big trouble...
As someone to whom LotFP pays many thousands of dollars, this caught my attention.
The letter went on to explain the following:
Orders had remained constant even after the harassment campaign started last February and LotFP had their best GenCon ever, but then, toward the end of the year, orders began to drop precipitously.
This is completely consistent with what you'd expect as a result of an online harassment campaign targeting (first) LotFP's best-selling author and (a week later) the company itself for not completely disowning that author: Most people who liked LotFP stuff and didn't care about online drama kept buying things, but gatekeeper's denying LotFP access to outlets where the game could be advertised or spread to new audiences.
Did LotFP deserve this? I didn't like that James--someone who much of my work relied on--apparently read and enjoyed a Jordan Peterson self-help book; I'm with Jeff. But call me crazy I think lying about rape--which nearly every other indie RPG publisher inside and outside the OSR did and/or encouraged people to do last year--is way worse.
And it was a lie. The online RPG community relied on its instincts and you know what their instincts got them? Adam Koebel. The best you could say is: they're idiots.
The Weird Thing About Gamers Online
Here's a weird thing that's always been true:
People love to buy LotFP stuff, people are even happy to vote for LotFP stuff (thus stuff that should not have been fan award bait like Frostbitten & Mutilated getting 4 Ennies) but when it comes to talking on the internet people like to hate on LotFP much more than they like to argue for LotFP.
And here's the problem: all indie RPGs exist in an economic world where you either argue for stuff or it goes away. In online RPGs, there is no plausible amount of just quietly buying stuff that makes up for people loudly hating on it.
Loudly hating on stuff works. There are people out there who have no idea that every single successful OSR thing out there copies LotFP's business model, design choices, and willingness to do weird stuff, there are people who literally think its all dickmonsters because you're allowed to say that and will get shouted down on forums if you disagree.
The Hot Springs Island Theory Of RPG Economics
In the discussions that followed this announcement, I pointed this out. Jacob Hurst, author of Hot Springs Island, disagreed: he said that while, yes, LotFP's problems could be said to be based on "personality-based bullshit" the idea that LotFP fans should therefore counter smear campaigns online was a bad idea. His opinion is:
-It doesn't matter that the biggest online PDF company restricts what LotFP can put up
-It doesn't matter that the major conventions, where James makes a large amount of his money, limits LotFP's ability to participate
-It doesn't matter that LotFP's ability to win fan awards--which always boost sales--has been seriously impacted
-It doesn't matter that Allen Varney's Bundle of Holding banned LotFP
-It doesn't matter that on RPGnet and Reddit, where the largest RPG discussions happen and where a large number of new people hear about games for the first time, the moderators pretty much suspend the rules when it comes to attacking James or LotFP
-It doesn't matter that Ben Milton's Questing Beast--who has tens of thousands of followers on YouTube making it the biggest OSR review site by far, got rid of more than one LotFP review
-It doesn't matter that the same goes for the major OSR Discord, where Into the Odd's Chris McDowall, the owner, literally got rid of the rule against lying on the Discord in order to facilitate more harassment
...if you just make quality product, everything will be fine. That's Jacob's theory.
I don't think that literally anything that has ever happened in the history of entertainment economics or selling indie RPGs after 2005 backs this up, but if you do: Ok, buy something. Much of what LotFP had to cancel is coming out right here. Prove me wrong.
This Was A Hit Job
Hundreds or thousands of people are going to take the news that LotFP is going under and be like "Yay! Fuck LotFP"
This is far less than the number of people who buy LotFP stuff, but it is enough to scare those folks away from public places online where they might kick back. In several major forums, mods who know they don't know what happened have made official policies against even discussing LotFP products because they "start fights". i.e. By rampantly attacking anything about the company, harassers have managed to make mods realize the path of least resistance is to bow to an intimidation campaign.
This was on purpose and the people who did it knew what they were doing, Stacy Dellorfano, who used to be LotFP's PR person, knew ahead of time that the smear campaign was coming, decided to join in. Stacy said there going to leave the company at the end of the year and that James should prepare for an attack on me from my ex after that.
Lots of other people joined in. It was all premeditated:
Emmy Allen/ Cavegirl has never been able to explain why she thought I "hurt" anyone (I guess saying "don't lie on the internet it's bad" is hurting by her metric? I don't know. She has never explained because she can't. Here she is in a less philosophic mood:
...but I guess "making sure you don't hurt innocent people" is not a major concern if you're a sociopathic 4chan hatemonger.) but the screencap is clear: this was all an intentional manipulation.
Emmy's blogpost about how I was clearly a monster for (-gasp-) telling her I liked some of her writing back when we were friendly and asking her to warn me if she saw people harassing me on 4chan was dutifully passed around gamer circles and even stickyposted on the OSR reddit as if somehow proved I'd done something wrong.
People fell for it, just like they fell for all the other blogposts put up that week.
The shitty people online, who want bad things to happen, are way more motivated, organized, and careful than the good people who believe in truth and facts and fairness, who somehow seem to just trust that it'll all come out in a wash that nobody is ever doing. There's no wash, the washing machine never worked, detergent was banned years ago, and the mods turned the water off anyway.
That is why the thing that you like is going away.
So...Is LotFP Over?
Whether you agree with Emmy Allen that the hatemob she helped stir up was "violence" it certainly had an effect on James. Again from his letter:
I'll admit I mentally and physically collapsed during last spring,
between 1: now being in incredible debt with all the assumptions
supporting that debt now destroyed. 2: Coming under fire from the public
after doing exactly what I thought that same public demanded I do after
the Zak situation (cancel all upcoming projects) to the point where
valid criticism and argument and just plain shit-talking abuse became an
indistinguishable, numbing blur, and as the months went on, there was 3:
Sales of Zak's existing books still holding up, leading me to realize
that on a pure numbers basis, canceling Zak's upcoming projects (and
canceling the RPL reprint; people up and down the distribution chain
have been asking about it) was a bad business move. The dissonance
caused by 2 + 3 happening simultaneously... fuck. It still makes no
sense to me.
The dude is a mess. I've talked to him and he is a mess. He pissed off the smear campaign for not disowning me, and he's disappointed everyone else by not publishing me. He can't catch a break.
LotFP has been cut to a minimal crew, and James is gambling what's left on three new projects, all very nicely illustrated and produced. They're supposed to come out this summer.
I don't know if they will. I do know that when they do there are lots of people who will see it as a moral duty and their only source of entertainment to crap on any public discussion of them as "more edgelord bullshit from a nazi" and I know that James does not have the energy or reach he once did to push back or inspire people to do it or ask them to.
I spent ten years telling the RPG community online that they were gullible and stupid and they did not like it one bit. What I never understood was how much more powerful the gullibility and stupidity was than the better impulses to creativity, thoughtfulness and generosity. The internet sold the games, but in the end the internet won.
As I've said many times: I'm not going anywhere. Even if I never wrote another line of RPG text I have to stick around to hold the people who did this responsible, because they are totally evil and I read all the same books as you did so I know what you do when there's total evil.
But you reading this have a lot of choices about what you're going to do. Broken record time: I'd like to remind you that in this little pond your choices have consequences. You can post a thing, you can say a thing, you can tell the truth, you can ask people to care, you can try to make sure the good thing does not go away.
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